Coordination is invisible labor until something breaks. Then everyone wonders why reminders multiplied, why the handoff was missed, why nobody can find the record. Our product thesis is blunt: honor that labor with structure that makes the next step obvious, captures the work as it happens, and turns every completed process into data you can learn from.
We run Eddy the way we think organizations should run. The team spans Wellington, Gothenburg, and Madrid, which means async coordination and proper handovers aren't optional for us. Clear writing, recorded walkthroughs, and deliberate handoffs are how we stay aligned across timezones. That's not a workaround. It's the same discipline the product is designed to bring to other organizations.
The Substack is where hypotheses stay messy before they harden into roadmap. Read along if you enjoy unpicking institutional theatre alongside us.