Built by people who care
how organisations work
Built across New Zealand and Europe from the beginning — remote-first, writing-heavy, and intentional about handovers so the product and the company practice the same discipline.
A decade of seeing the same problem
Dan and Greg spent years consulting, and kept noticing the same patterns: structured data collection, staged processes, conditional pathing. In other words, they were building similar things over and over again. Eddy Works Limited was incorporated in 2023 to build the general platform those patterns pointed toward.
As a hybrid, remote-first company built across NZ and Europe, Eddy stays aligned through clear writing, recorded walkthroughs, deliberate handovers, and constant iteration. That is not a workaround — it is the same discipline the product is designed to bring to other organisations.
Timeline
2013–2023
The consulting years
Dan and Greg kept seeing the same patterns: structured data collection, staged processes, conditional pathing — the same things built over and over.
2023
Taking the plunge
Eddy Works Limited incorporated with a commitment to a general process platform that helps non-technical people build and run real processes.
2023–2024
R&D
The product evolved from a simple linear form builder into a map-first platform. Graph-backed structure unlocks branching logic and role-based coordination.
2025
Growing the team
Team expanded across product, design, engineering, and communications — and the first external stakeholder narratives took shape.
2025–2026
Gothenburg University pilot
Working Environment Week went live as a five-day digital flow: 145 staff invited, strong satisfaction, eight processes running after the pilot.
2026
Investment round & launch
Closed beta stabilisation. Raising NZD $500k–2M via Catalist. Targeting a full public launch with subscriptions toward the end of 2026.
2027–2030
Scale
Growing revenue and adoption — deepening presence in New Zealand and Sweden, then Australia and broader Europe.
How we think about this
Coordination is underrated. The work of holding a process together — knowing what comes next, carrying context from one person to the next, making sure the right things get recorded — is real work. It just does not show up anywhere.
We built Eddy because we think organisations deserve tools that take that work seriously. Not software that adds more to manage, but structure that makes difficult processes easier to carry, helps good practices travel further, and gives teams a clearer sense that their effort is adding up to something.
We write about coordination, shared meaning, and how organisations actually function on our Substack — where the thinking behind Eddy develops in public before it becomes product.
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