Sweden partnership
University of Gothenburg
How the University of Gothenburg turned a passive compliance week into a structured, five-day digital experience and kept building from there.
The challenge
Coordination that depended on memory
Luciano Fernandez, Working Environment Representative for Core Facilities, University of Gothenburg. Before the Eddy pilot, coordinating Work Environment Week meant relying on emails, local unit leads, and hope.
A big challenge at GU is that it is both centralised and decentralised. Different departments work in their own ways; however, there are central procedures and guidelines in place. This makes it hard to keep things consistent across the whole organisation.
Another issue is unclear responsibility. Tasks are spread across many levels, so it is not always obvious who is responsible for what.
There is also a lot of need for coordination and collaboration between managers, staff, and work environment reps. That is good in theory, but it takes time and can slow things down.
Finally, departments and units have different resources and priorities, so some handle processes better than others.
Before the Eddy pilot, things would be run locally by each unit within our department. Each unit may or may not involve the AMOs (work environment representatives). There would be one or two communications about this. The AMOs would have to carry the weight to gather people and try to create activities.
What they built
Rather than another round of emails and PDFs, Gothenburg University redesigned the week as a five-day digital map in Eddy. 145 employees were invited to participate through a single link. Each day combined a short message, a five-minute podcast, and one quick interactive task. One link, one map, one experience. The process no longer lived across presentations, email threads, and memory. It lived in one guided rhythm that made the next step obvious and participation visible.
What changed in practice
In the context of Working Environment Week, people would not always know or care about the event as a single campaign. They knew something was happening related to the work environment, but inbox fatigue set in quickly. When we used Eddy, it changed the tone to something more dynamic, and because it was online they could participate any time from anywhere. First, we worked hard on advertising and hyping the different Eddy stages to keep people on task and create a feeling of an event happening. Then Eddy took over with an intuitive flow, clear content, and simple input tools.
Results
What the pilot showed
84.4%
of participants completed at least one step after entering the map
86.4%
overall satisfaction score from post-pilot survey
44.8%
of all invited employees engaged, from a standing start with no prior digital participation
10+
maps now active or in development across compliance, IT, procurement, and data governance
Beyond the pilot
The pilot was Working Environment Week. But Luciano didn’t stop there. He has since built maps for IT directory onboarding, user feedback collection, meeting follow-ups, purchasing workflows, and data lifecycle compliance. What started as one compliance week has become a way of working.
Want to see how maps work? Browse templates
“Since the pilot, I have been creating many more processes. I see huge potential in this tool and am actively looking for processes where Eddy can improve our administrative life.”