Sweden partnership
University of Gothenburg
How we turned a passive compliance week into a structured, five-day digital experience.
The challenge
Coordination that depended on memory and goodwill
Before the Eddy pilot, The Work Environment Week at the University of Gothenburg ran on emails, local unit leads and hope, with no shared view of who had done what or what came next.
A big challenge at GU is that it is both centralised and decentralised. Different departments work in their own ways; however, there are central procedures and guidelines in place. This makes it hard to keep things consistent across the whole organisation.
Another issue is unclear responsibility. Tasks are spread across many levels, so it is not always obvious who is responsible for what.
There is also a lot of need for coordination and collaboration between managers, staff and work environment reps. That is good in theory, but it takes time and can slow things down.
Finally, departments and units have different resources and priorities, so some handle processes better than others.
Before the Eddy pilot, things would be run locally by each unit within our department. Each unit may or may not involve the AMOs (work environment representatives). There would be one or two communications about this. The AMOs would have to carry the weight to gather people and try to create activities.
The solution
One link, one flow, one experience
The University of Gothenburg's Core Facilities replaced The Work Environment Week with a five-day digital flow in Eddy. All 145 employees across Core Facilities received one link through mailing lists and SharePoint, with a clear step to take each day.
Each day followed the same rhythm: a Core Conversations message, a five-minute podcast and one action in the map. Monday was safety. Tuesday, respect and inclusion. Wednesday, listening and voice. Thursday and Friday, reflection and progress. Daily messages tracked joiners and kept the week feeling live.
The alternative was more of the same: email reminders, PDFs and AMOs chasing people unit by unit. Luciano scoped the pilot to Core Facilities, one week. One link, no new platform to learn.
The impact
Participation without the push
Of the 77 people who joined, 80% completed Day One. Nearly half were still there Friday. Participants called the format clear, motivating and easy to fit into the workday. Nobody had to be chased.
Thursday reframed the AMO role: a connector, not an authority figure. When asked if they could imagine serving as one, more than half said yes. For work most people had never considered, that changed the conversation.
Not everything landed. Smaller teams saw lower engagement and some participants wanted space for longer discussion. Next time we will have lighter mobile prompts and make room for the conversations that take more than five minutes at the watercooler.
44.8%
of invited staff completed at least one activity
84.4%
of participants completed at least one step
86.4%
post-pilot satisfaction score
10+
maps now active or in development
“Easy to follow and it fit right into my workday.”
“Short but meaningful. I looked forward to each day.”
“Good to have listening and inclusion in focus.”
“It felt modern and clear. Actually motivating.”
In the context of The Work Environment Week, people would not always know or care about the event as a single campaign. They knew something was happening related to the work environment, but inbox fatigue set in quickly.
When we used Eddy, it changed the tone to something more dynamic and because it was online they could participate any time from anywhere. First, we worked hard on advertising and hyping the different Eddy stages to keep people on task and create a feeling of an event happening. Then Eddy took over with an intuitive flow, clear content and simple input tools.
What next
Beyond the pilot
What started as one compliance week has become a way of working across compliance, IT, procurement and data governance.
Luciano kept building: onboarding, feedback, purchasing, compliance reporting, survey intake. One pilot week became a growing set of flows for work that used to live in email and spreadsheets.
Eight maps were live when this case study was first published; Luciano has added more since as he finds administrative work worth coordinating in Eddy.
Since the pilot, I have been creating many more processes. I see huge potential in this tool and am actively looking for processes where Eddy can improve our administrative life.
Coordinate with ease
Congratulations! You read the whole case study: metrics, quotes and everything. That's more follow-through than most compliance weeks. Sooooo… verdict? Want to meet Eddy?